PROPERTY DETAIL
Client
PAWZATION
Date
22 March, 2022
Skill
WordPress Optimization | Technical SEO | Website Performance
Price
250,000 PKR
INDUSTRY
Ecommerce Business
CASE STUDY: Website Speed Optimization & Performance Improvement
The Challenge
The client had a slow-loading WordPress website that was affecting user experience and search rankings.
The website suffered from:
- Slow page loading times
- Heavy images and unnecessary scripts
- Poor Core Web Vitals scores
- High visitor drop-off rates
- Low mobile performance
Before optimization, the website took approximately:
Before
20+ Seconds Loading Time
Our Approach
We performed a complete technical analysis and implemented performance improvements including:
- Image compression and WebP conversion
- Database optimization
- Plugin cleanup and configuration
- CSS and JavaScript optimization
- Browser caching implementation
- Server performance improvements
- Core Web Vitals optimization
Technology Used
- WordPress
- Elementor
- WP Rocket
- Cloudflare CDN
- Google PageSpeed Insights
- GTmetrix
The Results
After optimization:
After
3 Seconds Loading Time
Results achieved:
✓ 85% faster website speed
✓ Improved mobile performance
✓ Better user experience
✓ Improved SEO foundation
✓ Reduced bounce rate